Genomix

Genomix is an educational platform that delivers interactive bioscience workshops to kids aged 7-15. By making science easy and fun, Genomix hopes to motivate young students to pursue opportunities in STEM.

PROBLEM

The client outgrew her DIY logo and needed a new brand identity that reflected her business.

Solution

In-depth research, brand messaging, and a cohesive visual identity.

Collage featuring Genomix branding: top left shows a gradient 'genomix' logo; bottom left displays stationery and office items; right side shows a young girl in a lab coat and safety goggles examining a green liquid in a graduated cylinder with a conical flask beside her.
Collage featuring Genomix branding: top left shows a gradient 'genomix' logo; bottom left displays stationery and office items; right side shows a young girl in a lab coat and safety goggles examining a green liquid in a graduated cylinder with a conical flask beside her.
Collage featuring Genomix branding: top left shows a gradient 'genomix' logo; bottom left displays stationery and office items; right side shows a young girl in a lab coat and safety goggles examining a green liquid in a graduated cylinder with a conical flask beside her.
Two logos with descriptive text to the right against light green background..
Two logos with descriptive text to the right against light green background..
Two logos with descriptive text to the right against light green background..
Collage featuring Genomix branding: left displays stationery and office items; top right displays green and white diagonal bands; bottom right displays two colourful ID badge designs.
Collage featuring Genomix branding: left displays stationery and office items; top right displays green and white diagonal bands; bottom right displays two colourful ID badge designs.
Collage featuring Genomix branding: left displays stationery and office items; top right displays green and white diagonal bands; bottom right displays two colourful ID badge designs.
A laptop featuring a website design against a background of children holding flasks with colourful chemicals.
A laptop featuring a website design against a background of children holding flasks with colourful chemicals.
A laptop featuring a website design against a background of children holding flasks with colourful chemicals.
Collage featuring Genomix branding: left displays stationery and office items; top right shows three phone screens; bottom right shows two schoolgirls in safety goggles and lab coats holding flasks with blue and green liquids.
Collage featuring Genomix branding: left displays stationery and office items; top right shows three phone screens; bottom right shows two schoolgirls in safety goggles and lab coats holding flasks with blue and green liquids.
Collage featuring Genomix branding: left displays stationery and office items; top right shows three phone screens; bottom right shows two schoolgirls in safety goggles and lab coats holding flasks with blue and green liquids.
Descriptive text against light green background.
Descriptive text against light green background.
Descriptive text against light green background.
A stack of business cards showing colourful DNA sign on one side, and the name "genomix" on the other side.
A stack of business cards showing colourful DNA sign on one side, and the name "genomix" on the other side.
A stack of business cards showing colourful DNA sign on one side, and the name "genomix" on the other side.